The Reset 4, Shoreditch Nike 1948

4 Thursday September 2 2010 Written by designer hunter
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Once again FLYPRINTS was blessed enough to reach the RESET Shoreditch, for all you people living in a hole or who are just fashion adverse, let me fill you in a little about it. The reset is an event that showcases UK talent and provides a staging ground for emerging ones too. Based in Nike 1948, it’s in the heart of Shoreditch, and on the days its running it might as well be beating lol.
When we walked through those gates at Batemans row we saw all the usual faces but this time with a whole new range of fresh garments. The likes of “TRAPSTAR” that usually dominated this event definitely had some stiff competition to draw in this BUBBILING (FREE ALCOHOL) crowd.

UGLY KIDS CLUB, are a brand that definitely know how to use their vibrant colours, and personas to add some real value to their brand. I’m really feeling this whole rizla paper theme (no specific reason) and there actual layout of their plot was second to none (again the big rizla packet).

That free alcohol didn’t go to waste.

Other people that managed to catch our eye were “Dirrrtee” (I even bought a jumper).

This guy I have to say is one of the most humble talented designers I’ve met, you guys really need to check him out, definitely made my one to watch list. What I was really feeling were the urban undertones with a commercial twist that he has going on.

I did a post on this a few weeks back and it looks like this is catching on, vintage sheik is a phenomenon which is here to stay, and to be honest the clothes don’t look to shabby.

Even these trainers got a look in

But they may of had a bit too much stock

After we had finished networking etc, we decided to do a bit of shameless advertising, notice anything interesting in this pic? Lol

designer hunter

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