CRAP
1 Tuesday May 4 2010 Written by flyprintsFollow me on Twitter and Facebook
Now i don’t think that this brand is crap but the name of the brand is actually called ‘Crap’. You would have to have some real confidence to call your brand ‘CRAP’ . I personally wouldn’t associate a negative word with my brand however, with slang words like bad,wicked,sick and “the shit” i guess crap and be the new …. word. CRAP is a brand that specialises in eyewear, they also have some t shirts .This is that CRAP says about themselves:
“CRAP EYEWEAR WAS STARTED YEARS AGO BY SOME YOUNG BEACH RATS IN SOUTHERN CALIFORNIA. MORE OF A CREW THAN A BRAND, THEY KEPT THEIR SHADES UNDERGROUND AMONG FRIENDS AND FAMILY. LAST SUMMER, CRAP DECIDED TO FINALLY RELEASE A MANUFACTURED LINE OF SHADES, HELPING KIDS TEAR SHIT UP ALL OVER THE WORLD, FROM LA TO SYDNEY.”
I like CRAP (not rubbish) because their personality comes through in their products.They have a swagger and a essence of rebellion which so many people lack now. The fact that that they are called CRAP only enhances their awesomeness. I can see their shades being very popular in the summer. For more CRAP visit:



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